WHERE WE BEGAN
Reemi stemmed from own frustrations with limited and inadequate products for our cycles.
But if periods are inconvenient in places where we have many resources available to us, we wondered what it was like for others. This led to us exploring how people in developing countries dealt with their menstruation. In 2017, we went on our first research trip across India, Bangladesh and Nepal, meeting with people who were tackling these questions, so that we could understand the issue better. During this time, we discovered information that was more shocking than we realised or could comprehend.
WHERE WE'RE GOING
At Reemi, we started a social enterprise because we want every person to have access to menstrual health education and sustainable menstrual products. All of our profit go towards helping people who do not have access to menstrual health education or sustainable, culturally appropriate and affordable products.
We want to be part of the conversation in what it means to be both loving and inclusive of our bodies.
HOW WE'RE DOING IT
We believe in partnering with local organisations - building on from what they are already doing and complementing their work with what they tell us they need, so we can achieve greater goals together.
We believe that Reemi is creating change. We are engaging in cross-sector partnerships that are effective and long lasting. Our approach is collaborative, partnering across the garment industry with apparel brands, manufacturing partners and people working in the factories.
By developing innovative menstrual products and education, we’re helping provide access to sustainable, culturally appropriate and hygienic solutions.
Reemi is a part of shifting the conversation to address challenges in menstrual health and tackling what has been a taboo so that everyone can thrive and fully participate in society, regardless of whether they bleed or not.
OUR BRANDING & NAME
In both Bengali রিমি and Hindi रिमी, Reemi is a name for a womxn who is beautiful.
Reemi defies current norms. By naming ourselves Reemi, we're making our intentions known. Reemi is a reflection of the changing narrative around periods and the perspective we bring to the conversation; there is inherent beauty in everyone, regardless of whether they bleed or not.
In most cultures, menstruation is a taboo subject, and because of this, many people experience limitations during their cycle. These limitations can hold people back in society, isolate and ostracise them - all for just having their monthly menses. In some situations, menstruation is so taboo, it is considered dirty and unclean.
Reaching out to touch someone is an expression of love and affirmation. It opposes the idea that they may be unclean or dirty. This is why our logo is inspired by a fingerprint.
A fingerprint represents our desire to reach out; to champion everyone as worthy; and to see each person we meet as a unique individual.
Emily | Executive Director
Em has a history of starting things like; twoWORLDS Clothing or working in a startup that was the 5th fastest growing company in NZ, and has most recently been working in Hong Kong in international development for the past four years. Em loves addressing global issues through business and has a heart for empowerment.
Drop Em a line at firstname.lastname@example.org
Ashleigh | Health & Education Director
Ash is passionate about health and education, and has spent her career working in the Emergency Department as a Registered Nurse. Literally, working in a department that's the ambulance at the bottom of the cliff, she’s pretty good at handling precarious situations with a cool head. But more importantly, she knows that prevention is effective, more empowering and cycle-breaking.
Drop Ash a line at email@example.com