Save the trees (and the humans!)
Growing up in New Zealand with some of the bluest sky in the world and cleanest beaches, it can be hard for us to comprehend climate change. It wasn't until we went to Asia for the first time, many years ago, that we realised blue sky is a privilege.
Our planet is hurting. Which also means, our people are hurting.
Image Source: Wix
It's easy to dismiss the "tree-hugging hippies" that are advocating plastic-free July and encouraging you to take public transport (all things, which we love by the way), and just see them as a bit of an inconvenience to your lifestyle. "Cos like will my recycling even make much of a difference?"
Herein lies the problem. If you are not surrounded by waste or affected by environmental degradation, you are probably living in the 1% kind of privilege. It is not talked about much but there is a deep relationship between poverty and the environment.
The poorest people in the world are the most vulnerable to environmental degradation. The consequences of our consumption and our trash, affect real human beings.
"It’s the poor who depend most on natural resources for their livelihoods, and who suffer most from the impacts of climate change, deforestation, overfishing and other environmental problems. Environment and development issues can’t be separated." (Source: WWF)
The wealthier you are, equates to the more options you have. You can choose to live in a place that is nicer, safer, healthier, less polluted, and a better environment. Globally, we see this to be true.
So if we are not making conscious decisions on the way we consume and dispose, what we buy and who we buy from, as individuals, and as an organisation, we will create a negative impact on the very people we are trying to help through Reemi. It's pretty simple.
This is where our heart stems for the environment. It's because we care about people.
Bangladesh is one of the poorest and most people-dense nations. On an environmental level, World Health Organization (2014) termed Dhaka as one of the most polluted cities. Streets are overflowing with rubbish and toxic substances, drains are clogged with waste. With over 40 million women of reproductive age in Bangladesh, the thought of continuing to use disposable non-degrading sanitary products poses an ecological nightmare.
Not glamorous right?
That's why we are focusing on innovative fabric solutions. Every garment made in the world wastes an average of 15% of the fabric.* It goes to the bin. One of our core focuses right now is how we can reuse that fabric in our product.
*TAL Apparel. Making Progress One Stitch At A Time: Sustainability Report Fourth edition. Sustainability Report, Hong Kong: TAL Apparel, 2015-2016.